Alternatives for promotion and strengthening of agrotourism in Ecuador

Abstract

This contribution revolves around the alternatives that enable the promotion and strengthening of agrotourism in Ecuador, identifies business opportunities and recognizes the tourism products available to enhance the competitiveness and productivity of this economic activity. Tourism plays a key role in the integral development of society, therefore, strengthening it from the agricultural field helps to generate jobs, diversifies sources of income and contributes to improvements in the quality of life of host communities. The methodology was based on the review of bibliographic documents, preferably from recent scientific publications, specifically with the use of search terms related to the topic, such as sustainable development, public policies, agrotourism promotion, rural tourism; The information was then organized with a structure that fleshes out the entire document. Based on the current situation of this type of tourism, a series of alternatives are proposed to strengthen it. It is concluded that agrotourism represents a fundamental economic engine to promote the use of the nation's agricultural resources, but also to cooperate in the preservation of traditions and cultures linked to the rural sectors of the Ecuadorian geography.

Keywords: agritourism, economic development, environmental preservation, sustainability.