PERSPECTIVA DEL EMPRENDEDOR INFORMAL EN EL TURISMO COMUNITARIO DEL CANTÓN SALITRE, PROVINCIA DEL GUAYAS

Angi Cortez Cruz; Ma. Fernanda  Moya Puente; Mauricio Muñoz Landázuri

doi:10.56124/tj.v8i19.031

Authors

Angi Cortez Cruz University of Guayaquil
Ma. Fernanda Moya Puente University of Guayaquil
Mauricio Muñoz Landázuri University of Guayaquil

DOI:

https://doi.org/10.56124/tj.v8i19.031

Keywords:

informality, entrepreneur, community-based tourism

Abstract

Informal tourism in Salitre represents a key challenge for authorities, businesses, and the community, as it affects the quality, competitiveness, and sustainability of community-based tourism. A study involving 50 local entrepreneurs identified urgent challenges: lack of specialized training in business management and service quality, complexity and costs of formalization procedures, and limited institutional support. It also highlighted the need to strengthen networks and alliances between entrepreneurs, organizations, and suppliers to share resources and expand markets. Finally, it proposes implementing awareness and outreach campaigns on the benefits of formalization and the value of community-based tourism, both locally and nationally, to improve the visibility and recognition of Salitre entrepreneurs.

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