Design of the Balanced Scorecard (BSC) or Balanced Scorecard (CMI) to determine the efficiency of the financial management of the company Angtra Cía. Ltda., of the city of Manta
Investigation article
Keywords:
Balanced Scorecard, Strategic Map, Strategic Planning, Strategic AnalysisAbstract
The design of a Balanced Scorecard or Balanced Scorecard for the improvement of administrative processes through strategic planning, implementing a system of decisions that lead to the improvement of benefits for human resources, as well as a significant improvement in processes, which will allow you to direct the direction of this organization to the fulfillment of the organizational objectives and effective decision-making. This company is managed empirically, so it lacks strategic planning, which implies that employees develop their activities without a clear direction, this in turn leads to poor decision making by management. The present research work involves, a proposal for the solution of the administrative management problems of the company Angtra Cía. Ltda., Which proposes the application of management tools to define strategic guidelines to achieve organizational objectives. Through a previous analysis, it was possible to establish the organizational situation of the company, as the main point of the project.
Keywords: Balanced Scorecard, Strategic Map, Strategic Planning, Strategic Analysis.
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References
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