Financial planning to optimize the export and commercialization in the company "EXPROFRESCO" of the Manta canton

Investigation article

Abstract

Focused on the EXPROFRESCO company, to develop its fishing export and commercialization activities in an impeccable financial decision-making environment through proper planning in this area. Small and medium-sized companies, to address new markets, in the case of world markets, must have a perception of administrative and financial practices, which if not taken into account will denote the confusion of the company regarding its current and future situation and position, since if it is not planned, it tends to miss situations that can be significant, and that many times have a negative effect on its performance. The methods and techniques used in carrying out this project are inductive and deductive, as well as surveys and interviews, which allow the use of data in order to analyze the information obtained and make known the need for the company to plan financially. Through the investigation it is intended to ensure that EXPROFRESCO S.A. recognize the importance of having a course of action that discards the idea of ​​acting and making decisions without taking into account the possible consequences of such a decision, in order to cope optimally with the changes or unforeseen events that may arise in the course of your business .

Keywords: Planning, financial, decisions, optimize, export and market.