Internal comunication in a higher education institution: IST Huaquillas case.

Abstract

Good internal communication at the institutional level is fundamental to achieve efficient work and reach institutional objectives. The Networking and Telecommunications Career Coordination has emerged as a focal point of this research due to a perceived lack of clear guidelines and effective communication strategies. The absence of a defined structure has led to possible misunderstandings, lack of alignment in objectives and poor communication among members of the academic and administrative team. Therefore, it was proposed to diagnose the problems of internal communication in the Instituto Superior Tecnológico Huaquillas by applying appropriate research techniques and proposing corrective measures to address the problem detected. In order to carry out the research, a mixed approach was adopted, combining surveys and observations, with a population of 65 members, including students, teachers and administrative personnel. The use of surveys made it possible to analyze the knowledge of technological platforms, the frequency of their use and the quality of communication with teachers, and continuous observation was applied during a period of 16 weeks. The use of surveys made it possible to analyze the knowledge of technological platforms, the frequency of their use and the quality of communication with teachers, and continuous observation was applied during a period of 16 weeks. The results of the research showed that the majority of students (93.8%) are aware of the ISTH technological platforms. The EVA platform is widely adopted (69.2% frequent), and teachers respond to WhatsApp messages at different levels (50.8% always), finally respondents mentioned the platforms that should be implemented (Instagram 32%, TikTok 31%). The research highlights areas of strength, such as the adoption of platforms, but points out the need to improve teacher-student communication and strengthen the dissemination of various regulations.