The influence of the use of Instagram and TikTok on university students

Abstract

Nowadays, the information seen on social networks can be used in a positive and negative way, since on these platforms all types of content, organic and inorganic, can be shared, from the basic and rudimentary to the most elaborate and with guidelines of specialization; For this reason, the objective of this research focuses on knowing how the use of social networks influences university students, since, being under constant pressure and far from their family, they can be affected or favored certain areas of their lives and therefore, this can have an impact on their way of being, either academically or with other people. The research was descriptive, based on a quantitative approach to determine the necessary information and specify the objective of this study. Likewise, as the main results, it was found that the greatest use they give to Instagram and TikTok is to search for information and for academic purposes, significantly improving creativity, self-esteem, being better people and personal expression. Likewise, it was found that the use of these social networks has positively affected young people. The contribution of the research is based on providing guidance on how students use it and in which areas improvement can be seen after its use.